The Socceroos aren’t the only ones receiving red cards, with a campaign for Tourism Northern Territory seeing stressed out workers in Sydney and Melbourne being red carded by roaming referees this week.
The PR stunt, developed by Catapult Creative Productions, involves actors masquerading as referees issuing red cards to workers showing signs of stress – walking quickly and juggling a coffee and briefcase – for their chance to escape the daily grind and “get centred” in the NT’s Red Centre. While the red cards are said to represent the Red Centre, the sport-themed campaign is also timely in light of the World Cup.
The refs took to the streets of Sydney’s CBD yesterday and will be issuing red cards until tomorrow, with the red carding taking place in Melbourne from today until Friday. A total of 15,000 workers will be given red cards, for their chance to be sent off on a Red Centre holiday worth $5000 and including return airfares for two with Virgin Blue, three nights’ accommodations, a dinner and airport transfers. Those who received a card will be directed to Tourism NT’s Facebook page where an interactive application will let them red card their friends.
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